Tuesday 18 September 2012

Comparing websites and search queries --- Google trends and Alexa ranking

Ever wondered how you may compare two different websites and know which is the more popular one????

The answer to this is checking their corresponding Alexa ranking.....

Alexa is a company which collects stats about webpages and provides a rank to each of them based on their popularity, credibility and other factors.
Check http://alexa.com

Example:
1.) Suppose there are two sites http://careercup.com and the other is http://indiabix.com.
Now both are into helping people know how to crack aptitude tests and technical interviews.
So, how do we know which is the better one?
Rather than asking your friends you may also use website stats for a change.
Log on to Alexa or just search "<website-name> alexa" on Google. You will directly receive the corresponding website rankings.
Now just check which one's ranked higher in the world/U.S. to get a pretty fair idea.


Google trends:
Using this great data mining tool from Google you can easily compare different search keywords at one go.

Example:
1.) I have taken three lesser known software companies i.e. TIBCO, IVP and MAQSoftware and compared them simultaneously. You can see that TIBCO emerged as a clear winner and some further observation reveals that MAQ may be catching up with IVP in popularity over the years.
Notice an important feature that Google displays historic data or timeline view which helps in knowing how an entity changes with time.
You can also compare timelines of different websites using this tool by switching to the websites tab.
It also tells about the nation wise keyword search distribution.
There is also an "Export to CSV option" if you like.










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